7P: A system that has everything. Literally.
Business is not just a logo, not just advertising, and not just a website.
Business is a system where dozens of processes work at the same time. Everything that happens in it can be broken down using the 7P model — seven key blocks that make up any company.
It doesn’t matter if you are a hairdresser, a dentist, a furniture maker, or an airport — 7P is always there.
In big business, these blocks are set up as departments.
In small business, they hide behind one or two people.
And if you don’t see them, the business starts to get stuck.
7PMarketingMix
7 points that determine the result
What you sell. A service, a product, a solution, an experience, a result.
But a product is not just a thing. It is about:
– why it is needed
– who needs it
– how it is different
– how clear it is
– how it is packaged
– how it is presented
This is the brain of your business.
If it does not think clearly — the client does not understand what you offer.
But a product is not just a thing. It is about:
– why it is needed
– who needs it
– how it is different
– how clear it is
– how it is packaged
– how it is presented
This is the brain of your business.
If it does not think clearly — the client does not understand what you offer.
It’s not just a number on a price tag. It is a whole logic:
– what your costs include
– which delivery channels you use
– where you make your profit
– where you lose money
– how flexible you are with payment options
It is like a finance department and logistics in one.
If the price is a problem — it means you don’t know your own economics.
Where the client can find you and get your product.
This means:
– office, salon, production, warehouse
– website, marketplace, social media
– access points to you (physical and online)
– delivery and logistics
This is your infrastructure. Your geography. Your channels.
Often Place directly affects the price — the more complicated the path, the more expensive the product..
This means:
– office, salon, production, warehouse
– website, marketplace, social media
– access points to you (physical and online)
– delivery and logistics
This is your infrastructure. Your geography. Your channels.
Often Place directly affects the price — the more complicated the path, the more expensive the product..
How you present yourself.
It’s not just advertising — it is also:
– funnels
– targeting and SEO
– texts and banners
– consultations and scripts
– stories and posts
– presentation, style, language
This is everything that helps the client notice you, understand you, and want you.
This is your team, contractors, employees, and… clients.
– who works with you
– how they are involved
– who sells and how
– who provides service
– who is responsible for results
– how you find, train, and keep people
This is HR, corporate culture, and service all at once.
Without people, there is no business. Only a craft.
– who works with you
– how they are involved
– who sells and how
– who provides service
– who is responsible for results
– how you find, train, and keep people
This is HR, corporate culture, and service all at once.
Without people, there is no business. Only a craft.
How all of this is connected.
– CRM, ERP, spreadsheets, chats
– the client’s path from first contact to payment
– whether leads get lost
– how information is passed along
– how easy it is to work with you
Processes are the nervous system of the business.
If there is chaos in it — the whole organism works with failures.
– CRM, ERP, spreadsheets, chats
– the client’s path from first contact to payment
– whether leads get lost
– how information is passed along
– how easy it is to work with you
Processes are the nervous system of the business.
If there is chaos in it — the whole organism works with failures.
What the client sees.
– website, packaging, interior, documents
– logo, uniforms, page design
– reviews, portfolio, social proof
– how your phone auto-reply sounds
This is everything that creates an impression — before the client even buys.
If everything looks “random” — trust is lost from the start.
– website, packaging, interior, documents
– logo, uniforms, page design
– reviews, portfolio, social proof
– how your phone auto-reply sounds
This is everything that creates an impression — before the client even buys.
If everything looks “random” — trust is lost from the start.
WHY
“client acquisition service”
is one of the most misleading offers on the market
In the marketing services market, you hear a lot of promises:
“We’ll bring you clients,”
“We’ll build your funnel,”
“We’ll drive traffic,”
“We’ll put your lead generation on autopilot.”
Sounds tempting. Especially when you are a specialist in your field: you know how to make windows, bake bread, do therapy, sew clothes, make furniture.
But there is a catch. One huge, systemic trick that no one says out loud:
❌ These specialists do NOT know who you actually need and how to find them.
They don’t know:
– how your client thinks
– what level of needs they are at
– what message will touch them
– what style of presentation will get a response
They only know how to push the button. Where to click. How to set up Instagram, Google Ads, TikTok.
Because the key is not their responsibility.
They don’t make keys. They don’t even know what kind of lock you have.
A story about keys, locks, and the strange habits of entrepreneurs