Business is like an organism
7P is not a business decoration. It is its organs.
If a business has no system, it either doesn’t grow or slowly dies. The 7P marketing and sales system is like its vital organs. Some are essential for comfort, others critical for survival.
In the marketing services market, there are a lot of promises:
“We’ll bring you clients,”
“We’ll build you a funnel,”
“We’ll pour in traffic,”
“We’ll put your lead generation on autopilot.”
It sounds tempting. Especially when you are a specialist in your own field — you know how to make windows, bake bread, do therapy, sew clothes, make furniture.
But there is one catch. One huge, systemic illusion that no one says out loud:
❌ These specialists do NOT know who you actually need or how to find them.
They don’t know:
– how your client thinks
– what level of needs they have
– what message will touch them
– what style of delivery will resonate
They only know how to push the button. Where to click. How to set up Instagram, Google Ads, TikTok.
Because the key is not their responsibility.
They don’t make keys. They don’t even know what kind of lock you have. read more
“We’ll bring you clients,”
“We’ll build you a funnel,”
“We’ll pour in traffic,”
“We’ll put your lead generation on autopilot.”
It sounds tempting. Especially when you are a specialist in your own field — you know how to make windows, bake bread, do therapy, sew clothes, make furniture.
But there is one catch. One huge, systemic illusion that no one says out loud:
❌ These specialists do NOT know who you actually need or how to find them.
They don’t know:
– how your client thinks
– what level of needs they have
– what message will touch them
– what style of delivery will resonate
They only know how to push the button. Where to click. How to set up Instagram, Google Ads, TikTok.
Because the key is not their responsibility.
They don’t make keys. They don’t even know what kind of lock you have. read more
7P: the system by which any business operates
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Product Notes on this topic
What are you offering? It's not just a product or service, but also the benefit that the customer gets. Uniqueness, packaging, range — all of this is part of the product.
Place Notes on this topic
Where does the customer receive the product? Online, offline, through intermediaries, directly? This involves logistics, sales channels, and product availability.
Price — Notes on this topic
How much? The price should correspond to the value of the product, customer expectations and brand positioning. This includes discounts, payment terms and promotions.
Promotion Notes on this topic
How does a customer learn about a product? It could be advertising, content, newsletters, PR, social media — anything that conveys value to the customer and encourages them to take action.
People Notes on this topic
Who interacts with customers? Employees, partners, owners. Their approach, knowledge, and attitude shape trust in the business.
Process Notes on this topic
How is the internal ‘kitchen’ organised? These are systems, automation, customer journey, speed and stability of service delivery.
Physical Evidence Notes on this topic
What does the customer see? Packaging, interior design, website, documents, reviews — everything that creates a sense of reliability and professionalism.
Have you ever asked yourself...
About patterns that are not immediately apparent and are not written about in business or marketing books
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