This page is about marketing and sales as a system, not as a set of tools or tactics.
It shows how the way a business works should come from the type of customer need it really serves, and from the decision logic in a given context (B2B or B2C).
I combine the 7P model with levels of customer needs to show how a business should look at a given level:
what really matters, what should stay in the background, and where mistakes are most often made.
This is not a diagnosis and not a ready action plan.
It is a reference model that helps you compare your own decisions, communication, and way of thinking with how marketing and sales actually work in a specific situation.
No universal recipes.
No promises of “clients from ads”.
Only logic, context, and a way to consciously check whether your current actions really match the need your business is meant to serve.