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Business operates like a living organism.
7P is not an addition to business. It is its fundamental structure.
If it does not have a system, it will either not grow or slowly die.
A marketing and sales system based on the 7P model is its vital organs.
Some are responsible for comfortable functioning, while others are crucial for survival.
A marketing and sales system based on the 7P model is its vital organs.
Some are responsible for comfortable functioning, while others are crucial for survival.
Why ‘customer acquisition services’ are one of the most misleading offers on the market
There are many promises on the marketing services market: ‘We will bring you customers,’ ‘We will build a sales funnel,’ ‘We will flood your campaign with traffic,’ ‘We will launch large-scale lead generation.’ It sounds tempting. Especially when you are a specialist in your field: you manufacture windows, bake bread, provide therapy, sew clothes, or create furniture.
But there is one catch.
One big, systemic problem that is rarely talked about openly ❌ These specialists DO NOT know who your customer is and how to reach them.
They do not know:
They don't make keys. Often, they don't even know what kind of lock you have. Continue reading
But there is one catch.
One big, systemic problem that is rarely talked about openly ❌ These specialists DO NOT know who your customer is and how to reach them.
They do not know:
- how your customer thinks,
- at what level of need they make decisions,
- what message will move them,
- what style of communication will elicit a response.
They don't make keys. Often, they don't even know what kind of lock you have. Continue reading
A tool for self-diagnosis of marketing and sales when a company is operating but its growth has stalled. Dowiedz się więcej
Interesting notes from personal experience and conclusions based on many years of practice. Discover more
Have you ever wondered...
...about principles that are not obvious and are not written about in books on business or marketing?