support@7pmarketingmix.com
Marketing depends on the level of need. Marketing does not operate in a vacuum.
It always works in the context of the need that a given business satisfies. If a company operates at the level of physiological or safety needs, the following become key:
- Place (ease of finding),
- Price (comparability),
- Promotion (visibility).
- belonging,
- recognition,
- self-actualisation,
- People (who is behind the brand),
- Process (what contact and cooperation look like),
- Product understood as experience, not just an offer,
- Positioning and communication of meanings.
and becomes guiding the customer through the decision-making process. That is why there are no universal marketing strategies. There are only strategies tailored to the level of need and logic of the customer's choice.
7P is the system on which every business is based.
Product More on
What do you offer?
A product is not only what you sell, but also the benefit that the customer receives.
Uniqueness, packaging and assortment are an integral part of it.
What you sell. A service, product, solution, experience, result.
But a product is not just a thing. It is also:
– why it is needed
– who it is intended for
– what makes it stand out
– how it is understood
– how it is packaged
– how it is presented
It is the brain of your business.
If it does not think clearly, the customer will not understand what you are offering them.
A product is not only what you sell, but also the benefit that the customer receives.
Uniqueness, packaging and assortment are an integral part of it.
What you sell. A service, product, solution, experience, result.
But a product is not just a thing. It is also:
– why it is needed
– who it is intended for
– what makes it stand out
– how it is understood
– how it is packaged
– how it is presented
It is the brain of your business.
If it does not think clearly, the customer will not understand what you are offering them.
Place More on
Where and how does the customer access the product?
Online, offline, through partners or directly.
Place includes logistics, sales channels and availability of the offer.
Where the customer can find you and obtain your product.
This includes:
– office, showroom, production facility, warehouse
– website, marketplace, social media
– points of contact (physical and online)
– delivery and logistics
This is infrastructure. Your geography. Your channels.
Often, Place directly affects the price — the more complex the route, the more expensive the product.
Online, offline, through partners or directly.
Place includes logistics, sales channels and availability of the offer.
Where the customer can find you and obtain your product.
This includes:
– office, showroom, production facility, warehouse
– website, marketplace, social media
– points of contact (physical and online)
– delivery and logistics
This is infrastructure. Your geography. Your channels.
Often, Place directly affects the price — the more complex the route, the more expensive the product.
Price More on
How much?
The price should correspond to the value of the product, customer expectations and brand positioning. This includes discounts, payment terms and promotions.
It's not just a number on the label. It's a whole logic:
– what the costs consist of
– what the delivery channels are
– what you earn money on
– where the money goes
– how flexible you are in terms of payment methods
It's finance and logistics in one.
If there is a problem with the price, it means that you don't know the economics of your business.
The price should correspond to the value of the product, customer expectations and brand positioning. This includes discounts, payment terms and promotions.
It's not just a number on the label. It's a whole logic:
– what the costs consist of
– what the delivery channels are
– what you earn money on
– where the money goes
– how flexible you are in terms of payment methods
It's finance and logistics in one.
If there is a problem with the price, it means that you don't know the economics of your business.
Promotion More on
How does a customer learn about a product? It's advertising, content, mailing, PR, social media — everything that communicates the value of the offer and encourages action.
How you talk about yourself.
It's not just advertising — it's also:
– sales funnels
– targeting and SEO
– texts and banners
– consultations and scripts
– stories and posts
– communication style, language
It's everything that helps customers notice you, understand you, and want you.
How you talk about yourself.
It's not just advertising — it's also:
– sales funnels
– targeting and SEO
– texts and banners
– consultations and scripts
– stories and posts
– communication style, language
It's everything that helps customers notice you, understand you, and want you.
People More on
Who has contact with the customer? Employees, partners, owners.
It is their approach, knowledge and attitude that build trust in the business.
It is your team, subcontractors, employees and... customers.
– who works with you
– how they are involved
– who sells and how
– who serves the customer
– who is responsible for the result
– how you recruit, train and retain people
This is HR, organisational culture and customer service all at once.
Without people, there is no business. There is only craftsmanship.
It is their approach, knowledge and attitude that build trust in the business.
It is your team, subcontractors, employees and... customers.
– who works with you
– how they are involved
– who sells and how
– who serves the customer
– who is responsible for the result
– how you recruit, train and retain people
This is HR, organisational culture and customer service all at once.
Without people, there is no business. There is only craftsmanship.
Process More on
What does the company's ‘back office’ look like? It consists of systems, automation, the customer journey, and the speed and stability of service delivery.
How is it all connected?
– CRM, ERP, spreadsheets, chats
– the customer journey from initial contact to payment
– are enquiries getting lost
– how is information communicated
– how easy is it to work with you
Processes are the nervous system of a business.
If there is chaos within it, the whole organism malfunctions.
How is it all connected?
– CRM, ERP, spreadsheets, chats
– the customer journey from initial contact to payment
– are enquiries getting lost
– how is information communicated
– how easy is it to work with you
Processes are the nervous system of a business.
If there is chaos within it, the whole organism malfunctions.
Physical Evidence More on
What does the customer see? Packaging, interior, website, documents, reviews — everything that builds a sense of credibility and professionalism.
What does the customer see?
– website, packaging, interior, documents
– logo, forms, website design
– reviews, portfolio, social proof
– how the automated phone response sounds
All of this builds an impression — before the customer makes a purchase.
If everything looks ‘sloppy’ — trust disappears before you even start.
What does the customer see?
– website, packaging, interior, documents
– logo, forms, website design
– reviews, portfolio, social proof
– how the automated phone response sounds
All of this builds an impression — before the customer makes a purchase.
If everything looks ‘sloppy’ — trust disappears before you even start.